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Happy Paws. Happy Snouts. All Natural.

Welcome to PawsitiveFX

PawsitiveFX is an all-natural, Canadian company with a penchant for pets. Our line includes only the highest quality products that are safe and effective for your four-legged friends!

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Dog products, a better & all natural way

for dogs with dry, cracked or damaged noses & paws

Happy Snouts

Happy Snouts is a moisturizing balm that will help soothe and heal your pet’s dry, cracked or chapped nose.

Happy Paws

Happy Paws is a moisturizing balm that will help soothe and heal your pet’s dry, cracked or agitated paws.

Strong Paws

Strong Paws is a protective wax that will protect your pet’s paw from the elements and all types of terrain.

Discover The Benefits

Why PawsitiveFX will help your dog

  • 100% Natural
  • 12+ Healing Oils
  • 4 Butters & Extracts
Discover The Ingredients

We only use natural ingredients

  • Organic Hemp Seed Oil
  • Beeswax
  • Unrefined Shea Nut Butter
  • Coco Butter
  • Tea Tree Oil and more...

Our customers. Your best friends.

Read our furry reviews and our pet transformations.


My little pug Bernie has always been there for me, for almost 11 years now. So I always make sure to take care of him as well as he takes care of me. I've been using Happy Snouts for months now and noticed immediate results. We live in a very dry climate and the moisturizing balm makes all the difference for Bernie, as it would for this breed especially. I can't wait to get him started on Happy Paws when winter comes!


We’ve been using PawsitiveFX Happy Paws for our pooch Hailey and we are so thrilled with the results. Hailey is a greyhound, and after her years on the track, her paws have been subject to wear and tear and as a result they are quiet sensitive to cracking and rough patches. We tried Happy Paws and in only 4 days her pads are silky soft, which we’re sure is what’s giving her a renewed pep in her step. Thank you so much for making such a great product PawstiveFX team!


My pup lives a very active life and although his paws were never to the point where they hurt him, they were very rough. After only one application of Happy Paws, his paws felt much better! After a week, his paws are baby soft again despite running on hot pavement and playing at the beach. I also love the smell and that i don't have to worry about him licking his paws because the ingredients are all safe.


My dog Molly is a rescue dog and she has had endless problems with her front leg due to a former injury. She hops about on three legs quite happily, but the pads were looking very ragged and worn. I began to treat her with the PawsitiveFX Strong Paws and what a difference, after only two days all the little cracks have disappeared and the paws look healthy and strong. For maintenance I just use a little of the Happy Paws. Molly loves the massage she gets with it! I have recommended it to all my friends with doggies!

From nature to your pet

The path to good pet health

All natural ingredients

Made in Canada
and Shipped Worldwide

Pet products you can trust

The Dog Blog


The Magic of Our Ingredients

We care about our pets which means we also care about the products that we create for them! Our pet care line is made from carefully chosen, all-natural ingredients.

Dry Nose to Happy Snout in 1 week!

Archie had terrible dry nose. 1 week of Happy Snouts and look at the difference!

The Nose Knows

#1 way to see the world

While we certainly think of our dogs as members of the family, they see the world much differently than their human counterparts. Dogs see the world with their nose!